In 1963, President John F. Kennedy looked at a crowd of people and said, “By the end the decade, we will put a man on the moon and safely return him.”
That one sentence is a great example of casting vision. It was super-specific. It had a deadline. And, it inspired people to take action. Personally, I think the “safely return him” part was really important.
But casting vision and communicating mission are two different things. Watch the video below to learn the difference.