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Once your service and church are guest friendly, it’s time to turn your attention to creating a personal and intentional follow-up process.
You get to design this process and it’s up to you to make sure it’s effective. Here are three things to consider.
- Say no to form letters and yes to personal notes. When your church grows beyond 200, you can recruit a team of people to help, but when you have a handful of guests each week, the pastor can (and should) personally write a note telling people you were glad they were there Sunday. You can use the note as an opportunity to encourage them to reach out to you or ask them if there's something that you could be praying for them about.
- Say no to multiple options and yes to one clear next step. If you’re offering people 10 ways to get connected, you run the risk of confusing them. Instead, point people to one clear next step. The Growth Track from Church at the Highlands is a great option. You’ll want to create one clear next step for each desired action in your church.
- Say no to adding people to the database and yes to an automated email sequence. When someone visits for the first time, you should send them a series of four or five automated emails, spread out over the course of the month. Here's an example of Follow Up Flow Chart. Create your own version and use your church database program or a tool like MailChimp to deliver the email campaign.
Once you’re on your way to creating a church unchurched people love to attend and a church service that’s friendly to guests, you’re ready to move on to the next module.